Tourism Matters: Malcom Roughead Appointed CEO of Visitscotland PDF Print E-mail
Malcolm has already signalled a change of direction for the organisation - with stronger partnership working with the tourism industry and a review of key functions to respond to the current challenges in the public sector. He led the organisation following the ash cloud ... A graduate in Modern Languages from Glasgow University in 1981, Malcolm previously held a number of senior marketing positions with Guinness in Africa, Europe, the Middle East and North America. ...
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