CTC's New Online Ads Virtually Transport Travelers Onto Canadian ... PDF Print E-mail
VANCOUVER, British Columbia, March 15, 2011 /PRNewswire/ — The Canadian Tourism Commission (CTC) and DDB Canada (the CTC's agency of record) today unveiled an innovative approach to online advertising: the result of a collaboration with Google Maps and Street View that virtually transports ... This unique DoubleClick Rich Media ad highlights key places and experiences in Canada, and is part of a much larger, integrated campaign currently running in key European markets. ...
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