Brazil splits $24m global tourism brief between three PR agencies ... PDF Print E-mail
Brazil's tourism authority has completed the lengthy review of its $24 million global PR business by splitting the business between three agencies. Embratur called the pitch ahead of a critical phase in its efforts to attract more travellers ... The final decisions see Ogilvy PR relinquish its hold on its US business, and instead enlarge its UK brief to include the whole of Europe, apart from Spain and Portugal. Ogilvy previously handled the US and UK as the international ...
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